Visual language

When speaking with the stakeholders, there was a consensus there should no brand. Inclusive was a practice the team was teaching and helping to develop, but it was not their property, and did not want it to be seen that way. So the initial work on t…

When speaking with the stakeholders, there was a consensus there should no brand. Inclusive was a practice the team was teaching and helping to develop, but it was not their property, and did not want it to be seen that way. So the initial work on the visual language was a tune-up of the manual.

The black and white style was in part because we wanted the sprinters’ work to stand out an our diagrams to be in the background. The line style and growing avoidance to grayscale kept everything high-contrast.

The black and white style was in part because we wanted the sprinters’ work to stand out an our diagrams to be in the background. The line style and growing avoidance to grayscale kept everything high-contrast.

Templates for workshop were one of our main visual outputs, so clarity and minimalism became the underpinnings of the system.

Templates for workshop were one of our main visual outputs, so clarity and minimalism became the underpinnings of the system.

We created swag to generate excitement, and eventually it could be seen around the campus. We had created a bit of a brand while trying to avoid one.

We created swag to generate excitement, and eventually it could be seen around the campus. We had created a bit of a brand while trying to avoid one.