Character system
I saw a need for a character redesign. The characters were used to show humans in different contexts and with different ways of being. I looked to Microsoft iconography and the Noun Project for inspiration. I settled on a thick line style that could handle a wide variety of variation, while still making an strong visual impression.
The characters became central to the “unidendity”. They gave life to the inclusive concepts.
Like any lived in brand, we started to get feedback. For a process claiming to be inclusive, people pointed out our figures lacked representation. I immediately got to work on a 2nd batch mixing different heads with different bodies to multiply the variety and give other designers options using them. After I left, I was happy to see the character designs pushed even further.
Work
Premera Blue Cross
Microsoft inclusive design
Eight Bit Studios
Art direction and UX design work
Designkitchen